Specialist Dental Studio
- Specialist Dental Studio
- Branding
- Copywriting
- Branding refresh
- Website design
- Website development
Overview
Founded in 2012 by Dr. Tuan Dao, Specialist Dental Studio has grown into a thriving practice, caring for the dental health of the community in Strathfield and surrounding areas.
Having expanded to a second location, Dr. Dao turned to Pounce for a complete brand refresh and a new website to reach, reassure and educate potential clients.
A clean and reassuring visual brand
Dr. Dao was keen for the new branding to be clean and friendly, while avoiding any tooth motifs that might appear too cliched or risk undermining the high quality, professional aesthetic.
We presented Dr. Dao with three rough logo concepts that each took a slightly different approach to the brief.
The final logo merges professionalism with modern aesthetics. The centrepiece is an intertwined SDS monogram, symbolising the synergy between specialists and their dedication to dental excellence.
Encased within a circular motif, the design conveys unity and precision, set against a dark blue background to convey trust and reliability. The lighter-coloured letters provide a striking contrast that is both clear and elegant. The company name is rendered in clean, stacked sans-serif fonts, reinforcing a contemporary and approachable image.
Meanwhile, the blue and white colour palette of the logo, and reflected through the website, adds a touch of sophistication, both inviting and memorable.
A minty fresh online presence
Alongside the new branding, Pounce wrote, designed and built a fresh, new website for Specialist Dental Studio.
Following an interview with and a questionnaire with Dr. Dao, our copywriter crafted engaging copy for nine webpages, including six service pages detailing each service and procedure in reassuring detail.
Once the copy was approved, our design team developed the look and feel for each of the pages to present the information as clearly as possible. With the structure and layout approved, our art director then applied the newly created brand guidelines to the designs – the colours, logos and images – before the dev team brought the new website to life.
The new logo and website design reflects Specialist Dental Studio’s commitment to high-quality dental care and a seamless patient experience.
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