WHAT ACCESSIBILITY TAUGHT ME ABOUT BETTER MARKETING

Let’s get something straight: Accessibility isn’t a developer’s job. It’s not a box you tick during QA. And it’s definitely not just about meeting a legal requirement. It’s smart marketing. It’s a better brand experience. And most importantly, it’s the right thing to do. A year ago, the team at Pounce made a decision. We were going to stop treating accessibility as someone else’s problem. We were going to make it part of our process, our thinking, our creative. We were going to get curious about the people who weren’t being included and what we could do about it. Because that’s the thing: most accessibility issues don’t come from a place of malice. They come from invisibility. We forget to consider people who interact with content differently. People who can’t hear your latest ad. People who navigate your website using only a keyboard. People who rely on screen readers to access a piece of content you sweated over for weeks. They’re not edge cases. They are your customers. They are your audience. And they deserve better.