Humanising a Transactional Industry

The Challenge

In an industry often dominated by generic messaging and transactional relationships, UCentric wanted to do things differently.

As a new technology recruitment business, they needed more than a logo or visual identity. They needed a brand that clearly communicated their belief that recruitment should be built around people, not placements.

The challenge was to create a brand that would stand apart in a crowded market while building trust with both candidates and employers from day one.

The Approach

Before exploring design, we focused on understanding the business, its values and the experience UCentric wanted to create for its customers.

Through discovery workshops and strategic discussions, we explored the organisation's purpose, positioning and vision for the future. This helped establish a clear foundation for a brand that reflected the human-centred approach at the heart of the business.

From there, we developed a complete brand identity system designed to communicate partnership, trust and connection.

The logo was built around the relationship between the "U" and the "C", representing the collaboration between candidates, clients and UCentric itself. Supporting visual elements, typography and colour palettes were intentionally selected to create a modern, approachable and distinctive presence in a category often dominated by predictable corporate branding.

To support launch and future growth, we developed a complete suite of brand assets, including brand guidelines, business stationery, social templates and visual assets that ensured consistency across every customer touchpoint.

The Outcome

UCentric launched with a clear, differentiated brand designed to support both immediate credibility and long-term growth.

More than a visual identity, the project established a foundation for how the business communicates, presents itself and builds trust with its audience.

The result was a brand experience that reflects UCentric's commitment to putting people at the centre of recruitment.

"They helped bring our brand to life by really taking the time to understand our vision and mission."

Kim Acosta, Director, UCentric