World of Workflows
A complete redesign of the user interface improved the experience and presented a fresh, new image.
The challenges
World of Workflows (WoW) is built around the concept that any process with more than one step is considered a workflow. To that end, WoW provides users with over 100 activities and customisable plugins to create powerful automated workflows.
WoW is available in two main editions: the Personal Edition (PE), which runs locally on your device for individual or development use, and the Business Edition (BE), designed for deployment on cloud servers or private infrastructures.
At the heart of WoW is the user interface through which all users create and manage their workflows. Feeling that the interface was outdated and basic, co-founder and CEO Nick Beaugeard reached out to Pounce for a complete user-friendly refresh of the platform to improve both the look and the functionality.
The Pounce design team needed to address three key problems:
The existing design was inconsistent, disjointed and less user-friendly.
The platform lacked sophistication and didn’t convey a professional, modern image.
The interface was not intuitive, making it harder for users to complete tasks quickly.
The approach
Six steps to great design
The redesign needed to introduce a consistent theme throughout the platform, with dark and light mode options, that would present a professional, modern image. Just as importantly, the design needed to create a much more intuitive user flow to provide a better experience and help users complete tasks faster.
The Pounce design team embarked on a rigorous six-step journey.
1. Research and discover
We began with competitor analysis and stakeholder meetings to understand the client’s goals as well as the typical user’s needs and expectations. Then we undertook a thorough audit of the current interface and user flows to identify pain points and inefficiencies.
2. Ideate and plan
Once we had defined the user personas, our UI/UX designer began sketching low-fidelity wireframes to brainstorm potential solutions and map out the functionality. Meanwhile, our art director created moodboards to gradually pull together a cohesive design system with a clean, professional aesthetic featuring mild gradients and square corners.
3. Design and prototype
These rough ideas were then translated into detailed wireframes for each of the key screens of the platform, establishing a consistent layout that would be easy for users to follow as moved from one page to another. These wireframes also demonstrated how the dark and light modes would appear, depending on the user’s preferences.
The team then began designing the various UI components to create interactive prototypes for each of these pages.
4. Test and validate
With the prototype pages completed, we conducted usability and accessibility tests to check the designs functioned as intended, identify any issues and gather feedback. These insights allowed us to further refine the designs.
5. Handover and implement
With the prototypes signed off, we now had a detailed design system in place. Our designers collaborated with the dev team to build the new version of the WoW platform, ensuring that all design elements were implemented correctly while quickly addressing any issues that might arise.
6. Monitor and improve
Post-launch, Pounce will continue to track how users interact with the platform, not only measuring any improvements in efficiency but also identifying any further opportunities to refine the design based on real-world data and user feedback.
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