Marketing Automation & Insights
Behind every high-performing journey is someone who hides in the shadows: the Funnel Whisperer, one of Pounce’s quietest but most powerful performance marketing heroes. You’ll rarely see her, but she’s always there, tracking every touchpoint and trigger.
Her superpowers? Building marketing automation workflows that save your team time while scaling results. She designs lead nurture sequences, perfectly timed messages, and trigger-based automations that move prospects through the funnel with less manual effort and more predictable outcomes.
Analytics, dashboards & data insights
Linking every spot of data and improvement and touchpoint and sequence that has the potential to help your business is a back-at-base specialist who knows how to join the dots better than they know how to tie their own shoelaces.
For our performance marketing heroes, that’s the expert on insights and analytics in being the commander of clarity. They're the expert in dashboards, analytics, and building systems that reveal what’s really working.
Like radar and heat-seeking targeting, her focus is on clarity of information: quality leads, drop-off points, bounce rates, and return on ad spend (ROAS, as she insists on calling it).
She turns raw data into data insights, helping you make data-driven decisions that optimise campaigns, budgets, and long-term growth.
