Communication. Strategy. Capability. Effectiveness. These are the qualities that can define the difference between a good webpage and a great one.
Even though every company should have a great webpage, the reality is most organisations just have a webpage.
There’s a clear difference. Websites serve needs and masters. Specifically, the needs that relate to your business goals, and the masters viewing the site: an audience of owners, readers, buyers, and shareholders.
But more often than not, webpages fail to take into account both of these critical factors. They’re built to exist, to represent a company and its products, but not always its messaging and goals.
Great website development should reflect both of those. It should take into account the critical points about what’s important for the business now and for the future.
At Pounce, we build websites that factor in everything that matters.
Design. Content. Server and technical specification. Strategy. These are the things that can make or break a website, and the side of web development that development houses don’t often take into consideration.
A webpage isn’t just a theme slapped on site. It’s consideration of the brand, the audience, the message, and the next steps.
Start with a design, a look, a creative entity that bleeds your reason to be from the first glance.
Web designs are more than a combination of colours and fonts. They’re a message and an embodiment of what the brand is trying to say.
Web design is a critical first step to identify and deliver on that, and it’s one of Pounce’s specialities.
Without messaging, even the best looking websites will fail.
How will users understand what the website is about? How will search engines know?
Web development projects can cater for improved content based on their needs, but even if a new content slate isn’t part of what you want, we can work to integrate content to bring better cohesion.
Websites that look great at the front are often lacking behind the scenes. That’s not through the fault of the owner of the website, and more that technology needs to be considered.
Your server’s platform and the security it relies on should be a serious consideration, and the team building the site should know that.
At Pounce, we take into account server, stack, and security.
Does your developer?
It’s no good having a great website if there’s no strategy behind it.
Great web development can take advantage of the resources a full service agency can provide, and that means strategy, too.
What does the user journey look like? Has the UX been considered? Is your site the whole package?
Make sure the strategy is sound, because it matters.
Your webpage should be the best step forward for your brand and business. Anything less is a waste of time, and a disrespect to your brand.
That means building something great.
At Pounce, we specialise in making great happen. It’s a phrase we take to heart, and screams across everything we do.
To do that, we turn something into an art form, and web development is no different. It’s a blend of science, marketing, and the creative arts, with the focal point being what works best for your brand and product.
Web developers aren’t created equal. Some are guaranteed to be better than others. Building a webpage isn’t supposed to be easy, largely because every project is different.
Code, no-code, simple platforms and complex ones, Pounce can take care of it all.
Start with a call and we’ll work out where to go from here.