Author

Jonathan Crossfield

Content Writer, Creator, Editor and Strategist, Pounce

Jonathan Crossfield

Content Writer, Creator, Editor and Strategist

I describe myself as a storyteller because writer, editor, content marketing strategist, digital marketer, journalist, copywriter, consultant, workshop trainer, event speaker and highly opinionated blogger wouldn’t all fit neatly on a business card. In short, if it involves herding words into a row with the occasional punctuation, then I’ve probably given it a bash. My freelance career has involved working on major content projects for brands such as Telstra and Australia Post, as well as a plethora of smaller projects for businesses in Australia and overseas. I’ve won awards for magazine articles and blog posts on digital marketing, but it was so long ago now it seems boastful to keep mentioning them in bios. For the last few years, I’ve written a popular column on social media for Chief Content Officer, the magazine of the Content Marketing Institute – the only byline to have appeared in every issue since 2012. Because I’m never short of an opinion, I’m also a judge for the CMI’s annual Content Marketing Awards.

Best New IT Journalist 2008

Connect

Articles

10 articles

Latest thinking from Jonathan, newest first.

Jonathan Crossfield

Articles

How to Write Persuasive Copy That Converts

Taking the Hammer to Marketing Silos

Which Comes First: SEO or Content?

A Spoonful of Story Helps the Facts Go Down

The Art of the Case Study

Marketing is Storytelling: Finding Your Narrative

Online Accessibility Goes Beyond Disability

Caption This! Video Accessibility Isn’t Just for the Deaf

The Value of a Negative Customer Persona

Generative AI: Are you Muggle or Magician?