![Egyptian hieroglyphics on the wall of an ancient ruin, telling stories of gods and pharaohs.](https://pounceagency.com.au/wp-content/uploads/2024/05/storytelling-narrative-bw-1024x592.webp)
Every customer journey, every campaign, every piece of messaging is a narrative in one way or another. What story is your marketing trying to tell?
Read More![A woman sat at her laptop about to type a search query into Google.](https://pounceagency.com.au/wp-content/uploads/2024/05/google-seo-wordpress-plugins-1024x768.webp)
SEO plugins such as Yoast and Rank Math help Wordpress sites rank, but what happens when they don't? There's more to SEO than simply installing a plugin.
Read More![A woman in a wheelchair on a train station platform as a train speeds past with no obvious way for her to get on.](https://pounceagency.com.au/wp-content/uploads/2024/05/accessibility-disability-feature-1024x759.webp)
Most talk about online accessibility is framed around people with disabilities. And quite right too. But accessibility is about much more too – impacting all of us.
Read More![A royal figure, in red cloak and crown, surveys his realm from a high mountain, with the various buildings and structures overlaid with data and other forms of information.](https://pounceagency.com.au/wp-content/uploads/2024/05/tsar-story-1024x758.webp)
Websites are made for people. But when you fail to take everyone into account, you risk losing those people quickly. Every website needs someone to own accessibility.
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Video captions aren’t just about making your content accessible to deaf users. They also make your content accessible in situations where sound simply isn’t an option.
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Good branding is about far more than an eye-catching logo, consistent colours and a snappy slogan. It feeds into everything your business does.
Read More![AI-generated image of a woman viewing a reporting dashboard on a laptop, surrounded by other laptops and wall screens displaying data visualisations.](https://pounceagency.com.au/wp-content/uploads/2024/04/rakz-ai-article-02-1024x768.webp)
Depending on who you talk to, AI is an opportunity or a threat. Which of those is true in your workplace will depend on how you manage your AI transformation.
Read More![Two white cars in a car testing facility smashing together in a head-on collision as the crash test dummies hit the inflated air bags.](https://pounceagency.com.au/wp-content/uploads/2024/04/negative-customer-crash-1024x779.webp)
While a good set of personas can provide a detailed picture of your target audience, knowing who should NOT be attracted to your marketing can be just as valuable.
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Outbound and inbound marketing may function differently, but which is more effective? And should your marketing strategy rely on one or the other – or both?
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SEO can improve ranking, but if the changes aren't timely, improvement may be slow. When should search marketers set their deadlines to make the biggest impact?
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