Simran Kaur felt
something was missing.

As a B2B marketer, Sim grew frustrated with how agencies seemed to treat each new brief as a box-ticking exercise. She was tired of work that was timid, predictable, mediocre.

Sim wanted to work with agencies that saw the brief as the start of the conversation, not the end.

She wanted to work with teams empowered to think creatively instead of tackling every problem with the same templates and best practices. She wanted to work with people who asked why, and what if, and could we. Sim knew exactly what she wanted from a full-service digital agency – so she decided to do it herself.

Opening its doors in 2017, Pounce has grown into a small but dedicated team of creatives, strategists and technology practitioners.

Based in Sydney, Pounce has since expanded into Malaysia – giving more CMOs, marketing managers and business owners the opportunity to work with a team that understands what clients really want.

Good enough is
never good enough.

The battle for attention is fierce.
Success depends on standing out, on making an impact,
on being remembered after the campaign ends or the screen goes dark. 

Only great will do

Know the why

Question everything.
Dig deep into the detail to find the gold in every brief.

Find the new

The first idea has been done.
A fresh approach takes creative thinking.

Think beyond

Every project is part of a bigger picture.
What other opportunities lie ahead?

How we work

The Pounce Method

Marketing is as much art as science.

An idea is worthless without the data, planning and capabilities to make it happen. At the same time, data-driven this and digital that can only get you so far without an insightful idea to give it all meaning.

That’s why Pounce emphasises every stage of the journey, through information and inspiration to innovation.

The Team

Meet your crack
team of specialists.

We’re a team of creatives who are excited about unique ideas and help clients in building top-notch projects.





collective years experience


What our clients say
about our studio.

Got a project?
Let’s talk.