Millennials (Gen Y) are already more than 50% of B2B buyers and this number is only going to grow in the years ahead. How should B2B marketers adapt their strategies?
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Every customer journey, every campaign, every piece of messaging is a narrative in one way or another. What story is your marketing trying to tell?
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SEO plugins such as Yoast and Rank Math help Wordpress sites rank, but what happens when they don't? There's more to SEO than simply installing a plugin.
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Most talk about online accessibility is framed around people with disabilities. And quite right too. But accessibility is about much more too – impacting all of us.
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Websites are made for people. But when you fail to take everyone into account, you risk losing those people quickly. Every website needs someone to own accessibility.
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Video captions aren’t just about making your content accessible to deaf users. They also make your content accessible in situations where sound simply isn’t an option.
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Good branding is about far more than an eye-catching logo, consistent colours and a snappy slogan. It feeds into everything your business does.
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Depending on who you talk to, AI is an opportunity or a threat. Which of those is true in your workplace will depend on how you manage your AI transformation.
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While a good set of personas can provide a detailed picture of your target audience, knowing who should NOT be attracted to your marketing can be just as valuable.
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Outbound and inbound marketing may function differently, but which is more effective? And should your marketing strategy rely on one or the other – or both?
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