Search Engine Optimisation (SEO)
SEO and search marketing is a phrase that gets pushed around a lot these days, and every agency does it. You’ve probably already made the inevitable Google search for SEO and found that out for yourself. Probably someone talking up how you need to pay for backlinks.
Real SEO is more than just backlinks. It’s understanding the whole site, and auditing how to make it better. It’s coming from years of experience in the search category, and knowing what the next steps in digital marketing are, whether they’re working on Australian SEO, Malaysian SEO, Singapore SEO, or SEO from anywhere else around the world.
It’s knowing that SEO is lots of things.
Content SEO
Everyone does content SEO. It may as well be the thing you know SEO for. But great SEO content is more than just another article. It’s having a subject matter expert (SME) build great copy and ensuring a search specialist has optimised the work before it goes live. It’s content writing and production that’s made for purpose: increasing ROI.
Technical SEO
Then there’s technical SEO, also known as “the code and server side of your site”. It's a bit of an obsession, spending our time analysing your site’s code, server stack, compression technology, sitemap, robots file, query strings, structured data, and more technical signals to get your site back on track.
UX, offsite, and SEO accountability
There are other things SEO covers, such as looking at the look and feel of a site to know that Google won't penalise it accordingly. That's UX SEO. Then there's the return of that idea of "backlinks" and replacing it with "PR", something not every SEO specialist understands.
At the crux of it all, however, is SEO accountability. As in how do I keep my SEO marketing agency honest and trackable?
We’re big believers in being direct and transparent, and so all our work is data-driven and relates back to what’s working. It’s seeing results on a custom dashboard when needed, and being able to explain what’s going on in plain English.
We’ll use our ethical SEO expertise to drive growth, comparing SEO vs SEM, and rework the strategy as time goes on, improving and changing so you can see what’s happening, almost in real time.
Search isn’t in real-time, despite thinking it is. It can take weeks for Google to acknowledge changes and improve your ranking. But as your SEO partner, we’ll be watching, waiting, and celebrating. For all the small things, as Blink would sing.
What is holistic SEO?
All of this forms under a practice known as "holistic SEO" which simply means "everything SEO". It’s the practice of saying your SEO needs to cover more than one silo, and an instruction for experts to open their eyes and look at everything.
It’s content. It’s technical. It’s UX and compression and authority and competitor analysis and then some. It’s the difference between local SEO and enterprise SEO, and knowing a bunch of things that Google understands, which will be the difference between searches know you exist and, well, not.
Unfortunately, websites don’t come pre-optimised for Google, and content isn’t guaranteed to be great. You can’t simply install a plugin for great SEO and hope to nail the top spot.
