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About POUNCE

Simran Kaur felt
something was missing.

As a B2B marketer, Sim grew frustrated with how agencies seemed to treat each new brief as a box-ticking exercise. She was tired of work that was timid, predictable, mediocre.

Sim wanted to work with agencies that saw the brief as the start of the conversation, not the end.

She wanted to work with teams empowered to think creatively instead of tackling every problem with the same templates and best practices. She wanted to work with people who asked why, and what if, and could we. Sim knew exactly what she wanted from a full-service digital agency – so she decided to do it herself.

Opening its doors in 2017, Pounce has grown into a small but dedicated team of creatives, strategists and technology practitioners.

Based in Sydney, Pounce has since expanded into Malaysia – giving more CMOs, marketing managers and business owners the opportunity to work with a team that understands what clients really want.

Good enough is
never good enough.

The battle for attention is fierce.
Success depends on standing out, on making an impact,
on being remembered after the campaign ends or the screen goes dark. 

Only great will do

Know the why

Question everything.
Dig deep into the detail to find the gold in every brief.

Find the new

The first idea has been done.
A fresh approach takes creative thinking.

Think beyond

Every project is part of a bigger picture.
What other opportunities lie ahead?

How we work

The Pounce Method

Marketing is as much art as science.

An idea is worthless without the data, planning and capabilities to make it happen. At the same time, data-driven this and digital that can only get you so far without an insightful idea to give it all meaning.

That’s why Pounce emphasises every stage of the journey, through information and inspiration to innovation.

The Team

Meet your crack
team of specialists.

We’re a team of creatives who are excited about unique ideas and help clients in building top-notch projects.

Leadership

Australia

Malaysia

0

collective years experience

Testimonials

What our clients say
about our studio.

Marketing

"Pounce Marketing was exactly what we needed. Forcing us to really refocus on our approach to customer engagement. They were fun to work with, innovative, and aggressive champions for our success."

John Sirianni

President & CEO at Statseeker

Marketing

"We started working with Pounce earlier this year. The Pounce team keeps us very well-informed on progress and is clear in setting expectations. They have a great wealth of skills and experience with SEM and the leads that came out of the campaign have been good quality. If you’re looking for an agency that a) helps you set up effective SEM activities and b) truly wants to build a long-term relationship with you, Pounce is the way to go."

Margot Pijls

Marketing Manager at BEarena

Marketing

"Pounce Marketing have worked tirelessly to help us engage with our market. We have learnt a great deal thanks to Sim and her team and are well positioned to rocket our business into the new year and beyond!"

Branko Ninkovic

CEO at Dragonfly Technologies

Marketing

"The Pounce team have been highly effective in implementing and executing various KEMP marketing activities and partner engagements alongside the Australian territory account representative. Sim’s long-standing IT industry background and experience has been a highly effective tool to provide startups like KEMP a realistic perspective on the best possible marketing investments in the region."

Cheryl Tuquib

APAC Marketing Manager for Kemp Technologies

Creative/Tech

"I engaged Pounce to design and build a website for my new business. The creative team took the time to sit with me and understand my needs, my business idea, and my audience, as well as what I wanted to achieve. The resulting copy was succinct and insightful and really captured my personal values as well as those of the business. The design was handled well and the whole team was very professional and easy to work with. If you want a team who cares about your brand, takes the time to craft it to an extremely high standard, and communicates clearly every step of the way, go to Pounce."

Kallan Richards

Founder of K2X

Marketing/Creative

"Pounce Marketing has helped us put together a variety of successful events. They have assisted us by recommending appropriate venues, speakers and themes which are relevant to the IT services and MSP market in Australia. Additionally, Pounce Marketing know the costs you need to factor into each event, allowing us to accurately budget and plan for the expenses that will be incurred."

Hamish Boot

APAC Marketing Manager for Solarwinds MSP

Marketing/Creative

"Pounce Marketing has given us much needed direction with our marketing activities. They have steered us through the various strategies and provided a pragmatic working plan. I don’t think we would have ever been able to get things off the ground without Pounce."

Bruno Ianno

Operations Manager at Systemnet

Tech

"Pounce Marketing were imaginative, practical and efficient in building our Association’s website. They worked collaboratively with us to ensure the functionality met our needs and were true partners in getting the website refreshed and up and running."

Darren Youles

Group Manager at Westpac

Got a project?
Let’s talk.

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